Most businesses are doing all they can to be visible to online traffic. This is because visibility means enhancement of conversion opportunities. One of the ways of optimizing online visibility and prominence is through content marketing. Most companies have embraced this and through avenues such as blogging, directory submissions and guest posting, these companies are slowly increasing their online foot print.
The challenge that arises, however, relates to how these content marketing strategies like guest posting can be tied around Search Engine Optimization or SEO such that the content posted is indexed by the major search engines. This will of course give it prominence and will boost the authority of the company. Read along to see some of the tactics that you can utilize in making your guest posting SEO compliant and turbo-charge your content marketing strategies.
Focus On Targeted Keywords
Keywords are the bait that will bring readers to your article. Occasionally, someone will search for a given product, service or even topical area using a certain search term. Google of course has sites that continuously index around the web. Based on how your article is structured with reference to the given search word that a person types in, they could either be directed to your article or not.
When positioning keywords in your article for SEO and web visibility, you need to focus on some specific areas. These areas are the title, the first sentence or paragraph of the article and the last sentence or paragraph. The targeted keyword(s) should appear in each of these places. If you have not been aware of this ensure that you now put it into practice.
Linking Your Future Articles to Your previous Guest Posts
It is expected that whenever you write articles in guest blogs, you create links. These links are very important in directing the readers to other sites or articles that they could find useful. This strategy will help you create relevance around your previous articles.
Never assume that once you write an article, the owner of the blog will include links for you. Not all of them are that keen and furthermore you should be at the frontline in promoting your post not them. Also, the assumption that once you write an article on a given topic area people will tend to go back to it is wrong. You need to promote your old posts and content.
One of the ways you can do this is to include a link in your future articles that point back to your previous articles. These links will help Google build relevancy around your content and at the same time widen your coverage.
Embed Your Social Links in Your Author Bio Section
Before posting in any guest blogs, it is a good idea to ask for the terms and conditions that guide posting in those particular guest blogs. You can ask if they allow you to embed social media links in your bio. This will enable you to expand your presence and redirect online traffic to other areas where you post micro content. This will tie up all your online presence in a manner that the search engines will find it easy to locate you and this will definitely increase your SEO relevancy.
Google Authorship is an excellent tool in helping you to achieve this. You cannot afford to lose a single reader who reads your posts and likes them. You need to engage them further.
Use of Authors Handles in Tweets
Very often, blogs share their articles on social media such as Twitter. Whenever such sharing of blog content happens, you need to ensure that they use the ‘Authors Handles.’ This will build your brand online and create visibility around your content. In fact you should be looking at it this way; since you are providing the content on these guest blogs for free, they should in turn be courteous enough to credit you whenever they share the content with readers.
Ensure Readers Can Connect With You Easily
The days when authors and blog writers were inaccessible and behind glass walls are over and long gone. If you want your content to shine through and help you create an online brand, ensure that you make it fairly easy for your blog readers to connect with you. This will enable them to share your content with others hence making it prominent and relevant to a greater audience. This will boost your SEO profile and social proof.
These strategies among others will help you become an influential contributor of articles in your niche and still impact positively on your SEO efforts.